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Ppc Management Tips: How To Use The Right Tools To Manage You Keywords Effectively
By Katie Yang
Keyword management is one of the most difficult parts of PPC management. You have to choose the right keywords, set match types and also be sure not to neglect special cases like negative keywords or Read more...
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I am bringing some more updated graphic related to the best keywords
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Robert Roger
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Get listed in more directories. Again, there are a lot of them out there. Look for higher pagerank directories. Improvingrank.com has some listed by pagerank. Look on the left side of the homepage.
3. Clean up your html and check your links. You want the bots to have smooth sailing through your site. Use the tools on W3c.org and have a real person check them over too.
4. Get a few more links to your site. Make them relevant and at least the same pagerank as you.
5. Make your page filenames descriptive and keyword rich. Naming your page new_page_1.html is wasting an opportunity to do some SEO. Use names that describe the content and keep the keywords flowing.
6. Check your Title tags. You can use 90 - 100 characters in the title, so add some keywords. We know Google looks at them, and so do many more search engines.
7. Check your ALT tags. Searchbots can't see pictures. Make sure you have ALT tags on all of your pictures, and make sure they are descriptive and keyword rich.
8. Rewrite your URL (anchor) tags. Good anchor tags (the text between the http: and /a tags) reinforce the message and key words of your site.
9. Go post in a few forums and put your website in your signature. Forums are a great place to put one way links. And you can help somebody out at the same time.
10. Put together a text based sitemap and put it on your site. There's a lot of navigation that spiders can't understand, such as flash, forms, java and javascript. Putting together a text-based sitemap gives the bots a way to navigate around the site.
Fifteen minutes every couple of days will make a huge difference in getting your rank higher.
Matt DeAngelis runs AffiliateBlog.com. Matt is the former CTO of Modem Media, a pioneer in the Internet ad space. As a foot soldier in the Internet revolution, Matt devised the technology behind many of the most successful ad campaigns of the time. |
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