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10 Amazing Social Networking Secrets You Can Use To Grow Your Home Business
By Carin Nicole Davis
Belonging to a bunch of social networks simply because you know that you need to be on them for business isn’t enough to get results for your MLM Business. Twitter is the Read more...

Ppc Marketing....do Your Keywords Miss The Mark?
By William J Thomas
One of my first online business ventures was an Oldies Internet radio station I started with a longtime friend of mine. While he was the Oldies music expert, I was the person responsible for getting Read more...

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amount you can pay for a particular keyword bases on your cost per conversion goal. You can calculate this by multiplying your cost per conversion goal with your estimated conversion rate. For example if your cost per conversion goal is $20 and you estimate a 2% conversion rate, you can afford to bid up to $0.40 ($20 x 2%) per click. Then use your PPC vendors tool to check that if you can buy the keyword for that amount or less, if yes, add it to your initial Keyword Bid List, and note the maximum bid amount. If not put it on a backup list.

4. Determine Landing page for each keyword: The landing page should be relevant to the keyword or phrase. Don't give your home page as landing page for a specific keyword. If you are bidding on keyword phrases that do not correspond directly to any pages on your web site, create specific landing pages that speak directly to your ad copy, and direct users from that landing page to where you want them to go.

5. Write Ad Copy: Write ad copy for each keyword. In Google, you can write several ads for each. Try to include the exact keyword in the ad copy, which will generate higher click through rate.

6. Launch Ad Campaign and Analyze Results: After completing the above 5 steps launch your campaign: Generate reports every day. The report should include the keywords that are getting a lot of click but no/low conversions, keywords that are getting very high conversions, keywords that are getting no click and which ads are doing better if you are running multiple ads for some keywords.

7. Make Adjustments in your Campaign: Based on your analysis, adjust your campaign for better results. Change the copy of your ads, lower the bid amount or stop bidding for the keywords generating traffic but not results. Increase the bid amount for the keywords performing better than expected for higher placement which will drive more traffic.

8. Refine Keyword List: Remove unprofitable keywords and add new potential keywords which produces more profit.

9. Use date gathered from your PPC campaign in your SEO Campaign: After knowing exactly which keywords are driving traffic and converting into sales, your search engine optimization team can target that appropriate keywords in their campaign.

10. Continue Monitoring and Adjusting: Monitor your results, look for changes and adjust your campaign accordingly. New competitors may enter the market, bid prices many change, or users may start to search for more specific terms. If you are not monitoring, your campaign performance may come down. Run at least high-level reports weekly and detailed reports monthly.

We strive to provide only quality articles, so if there is a specific topic related to best keywords that you would like us to cover, please contact us at any time.

And again, thank you to those contributing daily to our best adwords website.

Ppc: How To Make Clients "click"
By Maria Johnsen
Pay Per Click - a common promotion system on the Internet. Establish on websites, promotion networks, and principally on search engines, PPC advertising involves sponsored links that are typically in Read more...


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