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Online Marketing - Boost Your Business & Reach Target Audience
By Internet, Product, Brand, Blog, Online, Website, ERP Software - Marketing Consultant Delhi
Internet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing. Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals. Internet marketing strategy includes all aspects of online advertising products, services, and websites, including market research, email marketing, and direct sales.
Search Engine Optimization:
It has been observed and proven by research that more & more businesses such as yours are seeing great results with online advertising. Millions of people search online each day for products, services & information. Google is the number one choice for all these searches done.
Between 85% to 90% of all web site traffic comes from the search engines and directories, use of those handy-dandy submission services that will submit your site to 980 search engines for a mere $19.95 won't take care of this traffic. Just
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because your site is listed in the search engines won't mean that your customers can find it. But only "search engine optimization and positioning" strategies that are designed to give the engines what they want and need in order to find your site among your competitors and other sites related to your category. Search engine optimization and positioning is challenging at best. It's not a simple matter of adding a few tags that contain your important keywords. It is an art-and a science-since its is applying creative techniques to an in-depth study of the search engines and directories.
SEO Company is committed to meeting the search engine optimization & positioning needs of your web site and proposes a campaign plan. Meet your SEOP outsourcing needs thoroughly and professionally. The Scope of Work should include site optimization and allied web promotion & development activities, SE-friendly content writing, and submission and tracking to over all major and support Search Engines and Directories. On project completion your web site will be more accessible on the Internet in terms of Top rankings for specific keywords across the major search engines.
Search engine optimization (SEO) is an online marketing strategy used to increase a Web site's visibility to the millions of people who find information and services on the Internet. Search engine optimization can help position your firm among the top search results for a given query, which can dramatically increase traffic to your Web site and establish a Web presence for your practice.
Among other things, SEO involves optimizing the structure of your site and the text that appears on it, as well as obtaining links to your site from other sites, to help its popularity rating with search engines. With the number of Web sites on the Internet increasing at an exponential rate, gaining primary placements in search engine rankings allows you to market your firm in a very powerful and effective way.
SEO Activities :
¢ Add the best Meta Tags and Keywords for pages
¢ Alt tag Optimization, Apply relevant alt tag on all images
¢ Change the content of pages if required
¢ Preparation of Anchor Keywords linking on the pages
¢ Create and Update search engine friendly HTML Site-Map
¢ Create a Resource Directory for reciprocal link exchange with different categories
¢ Internal Linking Structure modification
¢ HTML Code & Broken Links correction
¢ Correction of Content as per the Density of Keywords
¢ Getting high PR on Google
¢ Browser compatibility
¢ Optimization or Re-optimization of every page as per targeted keywords
¢ Keyword Competition Analysis
¢ Keyword Density & Prominence Analysis
¢ Checking Meta Tags
¢ Checking HTML Codes & Broken Links
¢ Content and Description Analysis
¢ Page Ranking Analysis
¢ Link Popularity Analysis
¢ Competitor Analysis
¢ Use of searched on line from the world over.
¢ Development of Strategy
¢ Submit websites URL in Search Engine and Directories
¢ Proper Reciprocal Links / Incoming Links Directories
¢ Reciprocal link Building for getting good and valuable link from same industry websites
Article Submissions :
Effective structure and a well thought-out search engine marketing campaign can be the deciding factor in whether your Internet promotions succeed.
Writing your article and throwing your mission statement should be your aim.
You need to think up a mission statement that powerfully conveys your message to users is most crucial benefit to a potential client. Your mission statement should be clear and concise. If anyone wants more we can have number of options as well.
Blogging is a great way to reach your target audience with your thoughts, opinions, and offerings on relevant topics.
Blogging makes sense from a marketing perspective. You'll be leveraging the shift from outbound to inbound marketing and interacting with your customers in new ways. A blog lets you meet your customers more directly than sending out brochures or an email campaign. It changes your website from a brochure that most people look at once to something that people interact with and come back to.
Communities creation to get more traffic is must for any social media activity
Create communities for your online presence and strive to exist in web world. And most important having online presence is not the ultimate target. What is important is having huge traffic and great page rank. There are lots of communities which drive traffic to your website. Finally traffic will produce business for you. Social Media marketing also engage the customers in generating traffic.
MAINTENANCE OF SEARCH ENGINE RANKINGS:
Regularly monitor the ranks and do the changes required as per the changes in conditions and algorithms of search engines. Changes required on the site, in case any rank is dropped due to changes in search engine algorithms or due to heavy competition.
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