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A Critical Review Of Competitive Intelligence Basics
By Brian Garvin & Jeff West
There are several Competitive Intelligence Methods Jeff West and myself use when trying to decide which vertical or markets we want to compete in. And before we do, we like to determine what we're up against. Here are a few select secret tricks we employ almost every single day we are working on Virtual Real Estate. Before we compete in a vertical, we need to take a view at 2-3 prosperous Companies in that market and drill down and determine what we can find on them.
Competitor Intelligence Tip #1 - Find Out How Large a Site Is
When we want to determine how many pages a website is, we type the following command in google. For illustration purposes lets say we're checking out IM Review Kings. So I'd input the site:www dot imreviewkings dot com command into Google.
You'll end up viewing something like this:
Results 1 - 10 of about 763 from www dot imreviewkings dot com. (0.13 seconds)
In this case it shows us as having 763 active pages listed in the SERP's, or Search Engine Results Pages.
Find Out What Google Page Rank a Site Has
Another Competitive Intelligence tip is to download the free google PageRank Display Software. Google issues PR or PageRank, They issue Companies a Page Rank of anywhere from 0-9 depending on many factors, such as age, how many back links a website has, how meaningful and on-topic your webpage content is, etc.. Basically Page Rank is a substance of how important
I am bringing some more updated graphic related to the best keywords
a site is to google.
A website with a PR3 is itching to become a player, a PR4 is pretty darn good and a PR5 is strong. Our goal is to get our top 6 Companies we own all a PR5 in about 3 years or so. It takes a multitude of work and requires a degree of specialized knowledge to do this, but it's doable. Another cool element regarding the Google PageRank Toolbar is you'll determine a small little black arrow that's pointing downward directly to the right of the image icon. If you roll your mouse over and click this, you'll determine a small drop-down menu. One of the options I like to employ is the Cached Snapshot of Page Icon which will let me know if this webpage was cached, and if it was, it will tell me the last time this exact page was cached.
Once in a while I'll employ this element because I'll want to take one of my articles on my website and submit them to other article repositories for extra back links. But I don't want to submit any articles I use my own money for until google finds them on my site first. By using this element I don't have to wonder when I should submit these articles because this element will report this to me.
Competitor Intelligence Tip #2 - Find Out How Many Back links a Site Has
Develop your Competitive Intelligence by visiting Market Leap to learn how many Back links any Site has and use a tool called their Link Popularity Checker. It's much simpler to build back links by using Yahoo than it is google. Yahoo counts inner links pointing to each other as well as multiple inbound links from the same Website or IP Address. Google will only give you credit for one link per unique website linking to you and Google is much pickier on how they determine these links for incidental inclusion. Practice typing in 5-10 sites you've been wondering about for a while to get the hang of it.
Competitor Intelligence Tip #3 - Find Out How Much Traffic A Site Gets
All you have to do to figure out how much Website Traffic a Website receives each month is to visit Compete Dot Com and enter a few different Sites and compare the varied traffic and metrics from each of these. You'll quickly discover the real deal and know more verbatim what you are up against.
Competitor Intelligence Tip #4 - View Alexa Traffic and Website Rankings
Millions of individuals download the Worthy Alexa Toolbar, and because of this, you can easily realize where any Website ranks with reasonably good vigilence. They rank millions of Companies and issue them a number, the lower the figure the higher ranked the website is on Alexa. This is also super Competitive Intelligence.
Competitor Intelligence Tip #5 - Find Out How Many Years Old A Site Is
This is very easy to learn. There are a multitude of different website locations, mostly Domain Registration Websites that offer this free service but the one that we employ is located at Network Solutions. Take a peek toward the bottom of the page in the Resources Section for a WHOIS Search link and roll your mouse over and click that. Simply type in the website linking to you, and you'll be able to realize when it was originally registered. This definitely have some bearing on Competitors because a relatively large part of Googles Quality score has to do with how many years a Website has been on the Internet.
Competitor Intelligence Tip #6 - Why Brian Garvin and Jeff West Use SEO Elite
The other tool we use to spy on our competitors is a software tool called SEO Elite by Brad Callen. To be candid, they offer 8 different features but we only use two on a regular basis, which more than pays for the tool. Gladly there aren't any residual fees attached with this software.
We use the Analyze Backlinks element as well as the Find Out Where Your Website is Ranked for a Particular Keyword element. All you do is compete in the keyword and the URL and which Companies you want to learn, and lastly select the Search Engines you need it to search for, and SEO Elite will search the first 1,000 varied traffic and metrics in the SERP's and let you know where you rank on that keyword. This is very serious Competitive Intelligence info that will allow us to compete on any keyword we need.
There are other software and tools out there to Analyze Competitors, but these are all we need and use on a daily routine, or every single day we're working.
Allow Internet Marketing Review Kings Brian "The Ghost" Garvin & Jeff West show you more regarding Competitive Intelligence now. You can without notice visit our website as we have a multitude of resources to help you find what you require, with no obligation.
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