10 Quick Things You Can Do Today To Improve Your Search Ranking
By Matt DeAngelis -
You know all that extra time you have to work on Search Engine Optimization? [A little sarcasm there] Actually, I tried to put together a list of quick things you can do that will help you move a Read more...
Online Marketing - The Most Powerful Brand Builder
Almost every aspect of man's life is on the web today, be it - the endless how to guides, sports updates, news updates, movie updates etc. But what happens when the market is also put Read more...
Registering A Domain Name For A Successful Home Business
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Welcome to KEYWORDS TUTORIAL - your comprehensive best search engine resource.
Below, you'll find extensive information on leading best search engine articles and products to help you on your way to success.
Optimise For Visibility
By Michelle Dale
Website optimisation, also known as search engine optimisation (SEO), is crucial to your website's performance. There appears to be no point in building a website, no matter how great it might look, if no-one can find it but you. Optimisation is the procedure of preparing your site as effectively as you possibly can, so that potential viewers will discover it when they carry out a search.
Assuming that people aren't aware of the existence of your site, how do you change this? One of the primary ways of approaching this problem is to design your site in such a manner that the so-called "robots" agree that it's a good source of information relating to the keywords in question. A user will normally type in a phrase relating to their particular issue, and it's then the role of Google, Yahoo or MSN to deliver the most pertinent suggestions. These companies employ complex algorithms within
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their powerful search database, based on information that their robots find when they crawl through each and every website in the known universe. These algorithms are automated processes and they utilise proprietary methods which these companies will not disclose.
A whole industry has been constructed around search engine optimization. There are many specialists and those who claim to know what is required to optimise your site effectively. While there are numerous gray areas still around, there are a number of key points that you have to consider.
Before you even start to design your website, you must have chosen a domain name which is entirely appropriate to your product or service. The domain name should ideally contain your keywords, which are basically phrases that describe your product and service very specifically; for example, "article writing services" or "East Bay chiropractor." Note that, in many cases it's advantageous to optimise your site according to your location, in addition to your area of expertise.
Once you have selected your keywords, you should optimise one page for each selected keyword. You can have hundreds of keywords if you choose, but you should make sure that you conduct careful research in every case. As you're trying to make your website materialize in the search pages when someone types in "East Bay chiropractor", for instance, you need to try and ensure that the robots interpret your page as applicable to these words. Therefore, they must see the exact keyword phrase in the page title, in the description of the page and in the meta-tags.
The content within your web page should be informative and very relevant to your keyword, and it should contain the keyword a certain number of times; most people recommend a 1% density. Don't forget that your website must be readable when visited, and there is nothing worse than what is called "keyword stuffing", where web masters try and include a relevant keyword too many times within an article, severely affecting its readability. Technically speaking, the keywords should also appear in a related "alt" tag attached to each photograph or image on the site, and filenames referenced from within the site should also contain the keyword. Furthermore, a clear internal linking framework should contain, once again, your relevant keywords.
Search engine optimization doesn't have to be particularly difficult, but you should pay careful attention to it. If you try to rank for "long tail" keywords (a more precise description of your product or service), and especially if you try to geo-target the audience, you'll stand a pretty good chance of ranking well within the search engine pages for your terms.
Michelle Dale is Chief Executive of Virtual Miss Friday, an adept and highly-proficient Virtual Assistant Service which works closely with enterprising people who really want to succeed in their chosen field. If you'd like to learn more about online business building success strategies that are tailored to your needs, check out the Campaign for FREE Virtual Assistance right away!
We strive to provide only quality articles, so if there is a specific topic related to best keywords that you would like us to cover, please contact us at any time.
And again, thank you to those contributing daily to our best search engine website.
Website Audit Process
By Frank Herald
You are aware that your website has room for improvement but you are not quite sure what the critical ingredients are to do so. You need answers to questions such as:+ Why Read more...